Task 2-Part 1
Masthead-The name of the magazine shown in the typeface it was designed to be in.
Masthead-The name of the magazine shown in the typeface it was designed to be in.
Dateline-This is the month and year when the magazine is published, and sometimes the price as well. Usually monthly magazines are published a month before the cover dates.
Main Image-Usually the biggest image in size and the one that relates the most to the main issue or story in the magazine.
Model Credit-A sentence giving credit to the model. For example, ‘Shania: So hot.’ These are not usually shown on the front cover.
Cover lines-Small captions about other stories or issues within the magazine, mainly distributed around the main image so as not to distract the attention from the main image too much.
Main Cover Line-Large caption that takes up a quarter of the cover area. This is usually in the boldest or brightest colour so that it stands out, however, doesn’t distract from the main image.
Left Third-The left third of a cover is very important for western countries for when the magazine is in a shop, but not all the magazine is being shown. The title needs to be easy to recognize so that readers will only need to see a bit of the magazine to recognize it.
Bar Code-A standard barcode that is used by retailers.
Selling Line-This is a short sharp sentence describing the title’s main marketing point. It could also be setting out its editorial philosophy.
Gutter-This is the blank space between margins of facing pages of a publication.
Checkerboard-Magazine advertising that uses diagonal, quarter or half a page adverts varying with editorial.
Column Inch-This is a unit of newspaper space one column wide and one inch deep.
Island Position-A print advertisement surrounded completely by editorial.
Secondary Audience/Pass along Audience-This is the readers of magazines or newspapers who didn’t buy the publication.
Circulation-The total number of distributed copies of a publication at a specified time.
